How payment links can double revenue per customer for B2B platforms

How payment links can double revenue per customer for B2B platforms

Payment links are a powerful tool, but not all B2B platforms know they can use them to increase revenue by up to 2x per user with minimal investment.

If you want to grow your revenue per user fast, you need new features, a smooth user experience, and valuable integrations. One of the best ways to start is by embedding payment links. .

We’ve put together this guide to help you successfully integrate payment links with your B2B app and offer the right kind of invoicing experience for your customers.

But, before we get into the revenue boost payment links can give your  B2B app, let’s cover some basics. 

What is a payment link?

A payment link is a way for businesses to easily accept payments from their customers. They can come in the form of QR codes, payment buttons, or URLs that can be embedded into emails—or as dedicated payment web landings, which you can set up code-free. After clicking a payment link, customers are directed to a checkout page where they can complete their transaction.  

Why are embedded payment links necessary?

The B2B payment process can be long, with SMBs and freelancers  waiting up to 30 days to get paid for their services. The main causes are endless emails, incorrectly formatted invoices, and a lack of convenient payment methods. 

B2B platforms can speed up this process by 40% using embedded payment links. This eliminates all the back-and-forth, while giving clients the option to pay right away with their preferred payment method. 

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How do payment links unlock new revenue streams?

There are several proven ways that  payment links can monetize users more effectively:

  • Additional SaaS revenue. Offer an option for your users to send their clients payment links (a benchmark market price for such a feature is $25 – $35 per user/mo).
  • Payment fees. Earn between 0.20% to 0.50% commission on every payment completed through your platform 
  • Revenue share. Offer B2B customers a way to get paid by BNPL/financing while earning a 0.50% to 1% share. 

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The top 2 benefits of payment links

Since it takes an average of 30 days for B2B buyers to complete a payment, offering payment links that speed up the process will be a hit with your clients, helping you boost your revenue. But that’s not the only benefit—not by a long shot.

  1. You get easy access to new revenue 

Toast first started as a POS software and now generates ~60% of its recurring revenue from payment processing.

Payment links—especially on a  pay-as-you-go type pricing model—allow companies to easily use their existing customer base to create new, large-scale revenue streams. So, like Toast, companies can see a dramatic share of the total revenue shift to payments. 

  1. Your customers will shift more invoices to your platform

If customers get paid faster through you, while their clients get more payment options, then, it’s a win-win for everyone—and your platform becomes a one-stop shop for all things payment.  

Unlike subscription-based revenue, where every future upsell incurs customer success, sales and marketing costs—payment processing revenue can grow without any further investment once payment links are  embedded.

Higher retention leads to more transactions, leading to more payment processing revenue for you. This becomes a perpetual revenue source.

4 companies already profiting from payment links

Payment links can create more revenue and transform your business into an all-in-one solution, leading to higher MAU.

With additional features like automated invoicing, payment reminders, invoice tracking, cash flow analysis, and more, you can offer even more value for customers and open new cash streams for your company.

Below are four companies leveraging payment links. They offer convenient payment requests to help their customers with multiple use cases, from no-code payment pages(Stripe) to  additional paid functions to get cash faster (Xero).

  • Quickbooks
  • Xero
  • Freshbooks
  • Stripe

Big revenue gains start with small experiments

Payment processing is key to expanding revenue and TAM for Vertical SaaS and fintech companies. Instead of earning fixed revenue, these companies take a cut of all transactions made. This means that they can grow in tandem with the merchants on their platform. Plus, thanks to established merchant relationships, it’s much easier to sell payment processing as a quick add-on.  

So, is it worth trying? 

We’ll share the best strategies with you. Let’s discuss your case!